Hold Date

2018-02-14 16:45～2018-02-14 17:45

Place

IMI Auditorium (W1-D-413), West Zone 1, Ito campus, Kyushu University

Object person

　

Speaker

Katsutoshi YADA (Kansai University)

The IMI Colloquium in February   Date : Wednesday, 14 February 2018           16:45-17:45 Place : IMI Auditorium (W1-D-413) (4F, West Zone 1, Kyushu University) Speaker : Mr. Katsutoshi YADA (Kansai University)   Title : Sensor, Big Data and Marketing   Abstract : The new IoT devices such as a sensor, continuously generates dynamic, non-structured data and provides us with rich information on the varied status of events in conventional black boxes. The new data creates a lot of added value due to unique modeling. This lecture will introduce marketing applications focusing on big-data for business, and looks at obstacles to creating added value through examples.   IMI Colloquium Report